Before we start, we would like to know something from you. Do you think that Bulk Emails mean spamming? If you think it's a yes, then think again! Here in this article, we have put some light on the fact that sending Bulk Emails doesn't mean spamming and how can you send such emails.
Bulk email has always been a crucial part of any marketing strategy. It has the potential to significantly help in expanding your market reach and boost your efforts to gain potential customers. Despite all this, many sellers are very much cautious about sending bulk emails and getting flagged as spammers.
There are many factors to consider if you wish to send without spam (or be flagged as spammer anyway). The main factors you need to pay attention to are:-
1. Technical optimizations- IP and domain reputation, SPF, and DKIM records.
2. Design and Content of your Emails- Words, links, attachments, and images.
3. Interaction of Recipients with your Email- Open rates, clicks, and spam reports.
Let us address each factor in detail and learn how to ensure the mails send by you are effective.
Technical Optimizations
IP and domain reputation plays a key role in successful delivery of mass email. This is currently based on many factors, such as the number of emails you send, your email bounce and unsubscribe rates, etc.
For example, if you send to a large number of contact lists and in the worst case most of these emails bounce hard, and many of the incoming messages result in unsubscribing or spam complaints. Your IP score and domain reputation will eventually decrease, resulting in your future emails to be registered in the spam (or blocked entirely).
Unsurprisingly, the quality of your contact list is critical to the success of mass mail delivery! Be sure to get your list from a trusted data provider and make it a habit to independently verify it before sending it to these contacts.
Another critical factor is the Sender Policy Framework (SPF) records. This is part of a Domain Name Server (Domain Name Server) DNS zone file. In simple words they are a list of authorized host names or IP addresses from which an email message can originate.
Let’s get into its working, when the mail server receives an email, it checks for many different sender signals. The two vital signs here are the sending address and the response address. Primarily if the sending address and response address do not match, many spam filters and message security programs are enabled.
The correctly configured SPF record tells the receiving mail server to send emails on behalf of its address, which results in the spam filter ignoring the difference between the sender and the reply address.DKIM (Domain Key Recognition Mail) is a bit more complex topic. To put in simple words, it is a protocol designed to detect spoofed sender addresses (email spoofing) and then adds the digital signature (link to the domain name) to the outgoing email.
To add on, a valid signature also ensures that certain parts of the email has not been modified since the signature. The recipient system can verify the DKIM signature with the existing email content, and the DKIM check will fail if the content is different from the material in the signature.In a nutshell, a failed DKIM check is the main red flag of the spam filter.
Design and Content of your Email
The actual content and layout of your email also play an important role in determining if you will pass spam checks. Some triggers increases the likelihood that your email will end up in the spam folder, mainly when used in the subject line.
Also, text is also a trigger for the spam filter because it is too large or too small font size. A low text-image ratio is also another potential trigger. Spammers sometimes use images to communicate their messages because email clients cannot read the text of the photos: large images and very little text.
Free Tip: Do Not Link To Known Spammers!
A renowned phishing technique is to hide unsafe URLs behind a legal link. For example, usually they may have a link to pin text with "yourbank.com/nutme_your_account," which would actually result in a page that would download malware to your system.
To fix this, the email client will try to find another anchor text in its email content that is also linked, and if the text does not match the URL it points to, then the email may be marked as unsafe or spam.
The simple and effective solution is not to use URL as anchor text at all. For example, by using "visit my site" instead of "mywebsite.com," you would avoid this issue altogether.
Interaction of Recipients with your Email
The final category of important factors affecting your ability to deliver is how your recipients interact with your email.
It is safe to say that if more people actively participate in your email by opening, reading, and clicking your email, your delivery capabilities will improve. On the other hand, if people don't open your email, cancel your subscription, or, at worst, report it as spam, your delivery capacity will decrease.
You can't control these factors directly, so it's essential and safe to write fantastic and engaging content. You need a compelling subject line and an excellent body copy (and a sprint landing page if you want to convert these clicks).
It's a lot, isn't it? Or is it?
A Quick Recap
You can use this quick checklist at any time you send an email campaign to make sure you don't miss any of the points.
Use Professional Email Marketing Software
When you send bulk emails, always make sure to use a professional email marketing software which uses its IPS and domain. This ultimately means that your sender reputation remains the same.
Contact List Validation
When you upload a contact list start a habit to, click to the mail, run each address through some strict filters and health checks to filter the wrong data and spam traps so that the list is thoroughly validated.
Sleek Design
Make sure your email is designed professionally. It should not contain any offensive images or written content.
Real-Time Content And Design Checks
Check content and layouts in real-time, make sure to look out for words, phrases, design elements, or links that may adversely affect their delivery capabilities.
Wrapping Up
Knowing how to send bulk email without spamming is very much important for all marketers in the current digital landscape. As social media shifts towards being a paid advertising platform, the opportunities for cheap, easy marketing are dwindling which is always a threat.
The email has a lot of potential, but only if you know how to use it.
Sending out a generic email that offers no value to the recipients will no longer make add any value! You should always treat all of your email campaigns as a direct extension of both your business and your brand.
